WIN-WIN: An Everyday Guide to Negotiating by David Goldwich
English | 2020 | Self Help
We all negotiate every day, yet few people ever learn how to negotiate. Those who do usually learn the old-school, adversarial approach that is only useful in a one-off negotiation where you will never see the other party again. However, such transactions are becoming increasingly rare because most of us deal with the same people repeatedly—our spouses and children, our friends and colleagues, our customers and bosses.
We need to achieve successful results for ourselves while maintaining healthy relationships with our negotiating partners. In today’s interconnected world, a win-win outcome is fast becoming the only acceptable result. This book will show you how to get that win-win.