The Unsold Mindset: Redefining What It Means to Sell
The Unsold Mindset: Redefining What It Means to Sell
What if the greatest salespeople on the planet are the opposite of who you think they are?
Everyone sells, every day. It’s why the most successful people are better than most at selling themselves, their ideas, or their products and services.
Yet when people hear the word sales they think of an overly confident, articulate extrovert (at best) or a pushy, know-it-all huckster (at worst). Because of these misperceptions, when we find ourselves in a situation where we need to sell, we feel compelled to put on the persona of a “good salesperson.” But there’s a disconnect between who we think good salespeople are and who they actually are. In any room, they’re not the most self-confident, they’re the most self-aware. They’re not the most sociable, they’re the most socially aware. And they don’t succeed in spite of obstacles, they succeed because of obstacles.
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The_Unsold_Mindset_-_Colin_Coggins.epub
