Inspired by Matt Richtel
Overview: Remarkable. This profound volume informs and inspires.” —PW, STARRED review
From the Pulitzer Prize–winning New York Times science reporter acclaimed for “bring[ing] scientific concepts to life” (Bill Gates), a pathbreaking new investigation into the mysteries of human creativity
How does creativity work? Where does inspiration come from? What are the secrets of our most revered creators? How can we maximize our creative potential?
THIS IS THE STORY OF HOW WE CREATE.
Creativity defines the human experience. It sparks achievement and innovation in art, science, technology, business, sports, and virtually every activity. It has fueled human progress on a global level, but it equally is the source of profound personal satisfaction for individual creators. And yet the origins of creative inspiration and the methods by which great creators tap into it have long been a source of mystery, spoken of in esoteric terms, our rational understanding shrouded in complex jargon. Until now.