Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence
Build your business on Instagram – today’s hottest social media platform
While other social sites are declining in popularity, Instagram is hotter than ever―and shows no signs of cooling off any time soon. But it’s not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can’t afford to avoid.
Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads.
You’ll discover how to:
*Leverage Instagram to build and strengthen your business or personal brand
*Design an effective marketing plan for the platform
*Sell directly on Instagram with Shop-able posts
*Avoid common pitfalls, and much more
If you’re serious about marketing, you need to tap into the power of the world’s most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.
Hashtag Authentic: Be your best creative self via your Instagram online presence
Instagram is the fastest growing social media platform, with 400 million monthly active users worldwide, half of them under 25. While some of these people use the app as a personal tool, many also use it to build their creative business endeavours, from food and drink to fashion and lifestyle.
Sara Tasker has tapped into this as an Instagram coach, an iPhoneographer and social media influencer. Her chronicle of authentic everyday life and her mindfulMe and Orlablog has developed into a business in which she allows access to free insta-tips, alongside some hugely popular paid for e-courses for independent creatives.
One of her followers, Emma Mitchell a jewellery designer and artist, took her Instagram following (silverpebble2) from several hundred to 87k and gained a book commission within a year.